How beauty brands are tapping into the booming wellness industry

Cosmetics Business explores the lucrative wellness industry and why modern beauty is about making customers feel good from within

The wellness movement may seem like a modern day phenomenon, thanks to #WellnessWednesday and InstaYogis on social media feeds, but its origins date back thousands of years.

From Ayurveda to Chinese Medicine, people have always been fascinated with the mystical uses of disease-preventative living. But the term ‘wellness’ didn’t appear in the English language until the 1650s and meant the opposite of illness.

Fast forward to the 20th century and the beginnings of wellness as we know it began to emerge a few years after WW2.

Modern day practices evolved from the World Health Organization’s (WHO) 1948 constitution. The first principle reads: Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.

This principle slowly solidified over time as scientists explored the concept of . . .

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