Remember when freakshakes were making headlines last year? It seemed a novelty at the time, but now the gigantic dessert is just another scoop on a long list of ice cream food fads.
Since then Instagram-focused dessert trends snowballed into egg waffle ice cream cones, fish-shaped 'taiyaki' cones, cotton candy clouds, mochi flavoured ice cream and even black activated charcoal ice-cream.
The imagination of sweet-toothed consumers across the globe knows no bounds.
While sugary pastel colours have always been a popular palette shade, beauty brands are now