How brands can deal with an e-tail data breach

Fraud and risk management specialist Kount on the security measures available to brands

How data breaches are affecting more online retailers, and the best ways for brands to deal with them



Donald Bush is VP of Marketing at fraud and risk management specialist Kount. He talks to Cosmetics Business about how brands can deal with data breaches.

What breaches most typically affect online retailers?

The most common type of data that is stolen is financial information. This is easy to use and easy to sell.

In online environments, all fraudsters need is the right information to use during checkout. Since online retailers don’t ever see an actual credit/debit/gift card, this information could leave them vulnerable.

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