Pure Beauty

How can beauty brands navigate the post-Covid recovery?

By Becky Bargh | Published: 22-Jun-2021

As the cosmetics industry looks to life beyond the pandemic, Cosmetics Business finds out from ChannelAdvisor's Senior Manager how to traverse the retail space for years to come

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Lauren Hérouard

Lauren Hérouard

As the world begins to resemble some form of pre-pandemic normality, beauty brand's strategies have shifted gear once again to recovery in the post-Covid era.

But the marketplace is not as it was 15 months ago, and drastic changes have been seen like no other in the buying space. And while the rise of e-commerce threatening bricks-and-mortar is nothing new, in a post-Covid world, there are lessons to learn on how to optimise digital and physical selling.

In this exclusive Q&A, ChannelAdvisor's Senior Manager, Client Services, Lauren Hérouard, tells Cosmetics Business how consumer attitudes towards buying having changed and the best strategies to adopt in 2021 and beyond.

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