How do the experts make sustainable beauty that sells?

A beautiful, sustainable cosmetics brand is not going to make the world a better place if it fundamentally fails as a business. So, how can start-ups approach eco in a practical way? This was a major theme of The Beauty Forum at 2018s Packaging Innovations London

The Beauty Forum, which took place this year on 12 October as part of the Packaging Innovations London event, is always a great generator of ideas and debate on the topic of beauty packaging; 2018s edition was no different, with hot topics including packaging in the online era and an honest approach to sustainability.

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