Do you know where your target market resides for information? Do you understand what is influencing their purchasing decisions? How do you differentiate brands in a crowded market?
The Beauty Symposium on March 7th will address these issues and offer insights and some radical thinking into how to build the three critical components for brand success:
Guests at this information packed and thought provoking morning will hear from an expert panel of presenters who will discuss how best to navigate this fast changing information and consumer landscape.
For more information and to reserve your place visit www.thebeautysymposium.com
Michael Van Clarke
Michael is one of London’s leading hairdressers, with over 30 years experience. He has looked after nine Royal families, political leaders and A-List celebrities and worked with leading international designers for their catwalk shows and for top magazines, getting his first Vogue spread at just 19. The Michael Van Clarke salon holds a record number of British Hairdressing Business Awards including UK Salon of the Year. Michael’s product line, 3’’’more inches, takes a unique approach to hair care and has a growing international presence.
An original member of the Bliss executive team, Kelly was pivotal in laying the groundwork leading up to LVMH’s acquisition of the brand. She has worked as an advisor with emerging and established brands including Gap Inc, Dr. Dennis Gross and Carol’s Daughter amongst many others. She is currently a principal of Brand Growth Management, CEO of BeautyMatter and co-founder of award-winning, niche fragrance brand Odin, New York.
Lara founded her first business, Pacific Direct in 1991, at just 23, which she sold for £20 million. Since then she has been involved in multiple disciplines, including luxury brand licensing, marketing and retail operations. Her passion for natural aromatherapy products led her to develop, Scentered, launched in Space NK in 2015. She also invests in a number of British brands including the body and skincare ranges, Activbod and Spiezia Organics. She was voted in the Top 10 UK’s Most Powerful Business Women by MSN.
Crispin has extensive experience in the beauty sector having worked in advertising agencies and consultancies on brands including Max Factor, Elizabeth Arden, Penhaligon's, Erno Laszlo and Boots. He co-authored 'The 7 Myths of Middle Age - Implications for Marketing and Brands', which provides a number of insights into appealing to the 'experienced generations'. He now runs Skyscraper Consulting and is currently providing advice to Merz Aesthetics and the dermatology company, Galderma, amongst others.
Paula’s focus on user-centric research has been paramount to her career and her distinctive visual style showcased in global marketing campaigns, museums and galleries. Her book “Every Thing We Touch” documents our relationship with everyday objects with beauty, and daily cosmetic rituals, naturally playing a part. She travels the world researching people’s everyday lives and speaks regularly at international events. She has developed educational programmes for school students with the V&A Museum and the London Royal Academy.
If you are in the beauty business then this is an event you should not miss.
The Beauty Symposium will be donating all net proceeds from the event to the charity “Look Good Feel Better”.
09:00 – 13:00. Tuesday 7 March 2017.
One Alfred Place, Conference room, 2nd floor, London, WC1E 7EB