Celebrity beauty brands are no longer a beauty industry add on, but a category of their own.
Famous faces from Hollywood stars to singers and songwriters, via catwalk models and YouTube sensations have saturated the cosmetics market with their own take on customers' needs and wants.
Moving on since the days of JLo's Glow edp and Britney Spears' Fantasy fragrance line, celebrity beauty brands are big business. Rihanna's Fenty Beauty and Kim Kardashian West's beauty empires have propelled them to billionaire status, and backing from brand incubators has given rise to dozens of celebrities entrusting the creation of their very own beauty competitor.
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But Rose, the first cosmetics line from Rosie Huntington-Whiteley, comes following the entrepreneur's long career in the beauty arena.