How is natural beauty changing the Asian market?

Whether it's 'sustainable' or 'clean' more brands are ramping up their green credentials and boosting awareness in APAC

The conscious beauty movement, championed by the likes of Drunk Elephant and Lush, has become a worldwide phenomenon in less than a decade.

A report by Future Market Insights revealed that the natural cosmetics industry is set to reach US$54.5bn by 2027, with consumer mistrust a leading factor.

Beauty shoppers are . . .

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