How simulating shopping behaviours can aid beauty packaging design

Combining a virtual store environment with eye tracking data can help steer your packaging design process in the right direction

Packaging is a key element in winning at the first moment of truth: the point of sale.

Like advertising, packaging not only puts forward the benefits of the product, it builds equity. When package design is done well, it should also directly drive consumer purchases[1].

However, unlike advertising, whose impact requires continuous spending, design grows sales over much longer periods of time without additional investment[1].

How to research packaging

Brand owners often point out that . . .

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