How technology is taking beauty packaging to the next level

QR codes, RFID and NFC technology are just a few of the ways that brands can engage with consumers. Here are the latest advancements in cosmetic and personal care packaging

The cosmetics world is a competitive and lucrative marketplace. In order to keep product design innovative and simultaneously be able to connect with consumers on a more substantial level, technology is being utilised on packaging now more than ever before.

Second generation quick response (QR) codes, near-field communication (NFC) and radio-frequency identification (RFID) are some of the methods that brands can use to facilitate consumer engagement and track customer behaviour, as well as enhancing security and ensuring brand protection.

Preserving and protecting the integrity of products can be a challenging task for manufacturers within the industry and different pack formats play an integral role in this.

Products have to deliver quality, be easy to use and fit seamlessly into individualised daily regimes in order to keep a loyal customer base.

As brands become more aware of these challenges, many of them are responding with clever engagement strategies and marketing that addresses consumer needs, with one of the biggest tools at hand being . . .

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