How the celebrity hair plex trend created a booming new product category

By Sarah Parsons | Published: 1-Nov-2017
Hair Care Marketing

Thanks to Olaplex and the likes of Kim Kardashian a whole new hair care business was forged

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A post shared by OLAPLEX (@olaplex) on


First the Brazilian blow dry was the must-have hair care trend, then it was deep oil treatments – and now it’s all about the Plex.

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