How the under-30s are driving the Asian make-up market

In the run up to in-cosmetics Asia, Sarah Gibson discusses the region’s role as a colour cosmetics leader

Currently, innovation in the cosmetics and personal care industry is focused on the development of products boasting new and unusual textures, which evoke different emotions in the end user.

As the millennial generation nears adulthood, attaining financial independence, the colour cosmetics segment is undergoing a major positive shift and millennials are leading the way.

In a Mintel survey, 96% of females aged between 20-24 stated that they had used colour cosmetic products over the past six months.

Despite that, only 37% of these consumers apply make-up daily, or nearly every day. R&D professionals are placing their attention on developing . . .

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