How this perfume retailer plans to take niche fragrance online

Parisian perfume and beauty store Nose has revamped its website for a Europe expansion

Parisian perfumery Nose has rolled out its virtual store, Nose Paris, in three more languages – Spanish, Italian and German – and undergone a redesign to orient it towards international buyers.

“Over 60 guides worldwide refer to us, including Wallpaper and Louis Vuitton and our customers are increasingly international,” Nose co-founder Nicolas Cloutier told Cosmetics Business.

“Our online . . .

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