How to adapt to the new beauty retail landscape

The beauty consumer landscape is changing faster than ever. Stirling Murray reveals his insights on how beauty brands can get a sense of solidity when their target market, retail landscape and method of communicating move at lightspeed.

How do brands keep pace with their target market in a world of absolute fluidity and continuous hyper-change? No sooner does a brand spot its target market and then it is gone. No sooner does it have a fix on where to be listed and then the horizon rapidly changes again.

This year’s annual Beauty Symposium brought together an expert panel to explore these issues. The Face, Place and Space theme provided a way of looking at how you and your beauty brand can get a sense of solidity when everything around you is changing – from the target market and retail landscape to the competition and methods of communicating.

Face – what is the face of your brand?

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