How to eliminate gender stereotypes in beauty advertising

With the launch of the Unstereotype Alliance, Unilever, J&J and P&G, among others, are raising awareness about why the cosmetics industry needs to eliminate gender stereotypes in advertising

Aline Santos, EVP of Global Marketing at Unilever, talks to Cosmetics Business about the chain reaction that gender stereotyping creates, often leading to prejudice and discrimination – and the responsibility of brands to consumers and society as a whole


What are the most common forms of gender stereotype in cosmetics/personal care product advertising?

Aline Santos

Stereotyping is a prevalent issue across the advertising industry – regardless of the sector. We believe there are three key areas where all our brands are focused on creating change; first is role, where women should . . .

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