Aline Santos, EVP of Global Marketing at Unilever, talks to Cosmetics Business about the chain reaction that gender stereotyping creates, often leading to prejudice and discrimination – and the responsibility of brands to consumers and society as a whole
What are the most common forms of gender stereotype in cosmetics/personal care product advertising?
Aline Santos
Stereotyping is a prevalent issue across the advertising industry – regardless of the sector. We believe there are three key areas where all our brands are focused on creating change; first is role, where women should
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