Candour Beauty, a site dedicated to offering beauty and wellness products for black women, is one of the freshest retailers to launch in the beauty sector. But what are the brands it's looking to work with?
Diversity and inclusivity are the reigning buzzwords in beauty.
Driven by social media and movements such as 'the Fenty effect', beauty is steering away from its antiquated visions and moving into a new realm of variety.
But with retailers stocking thousands of brands and product lines it can be hard to wade through the noise.
Here, Cosmetics Business asks Jacqueline Kusamotu the co-founder of new beauty retailer on the block, Candour Beauty, a dedicated site for the beauty and wellness needs of black women, how it's tackling the 'pain points' of shopping beauty for its customers and the sectors she wants to expand into.. . .
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