How to get your beauty brand stocked at retailer & Other Stories

By Becky Bargh 10-Sep-2020

Hanna Grönstedt is Production Manager at beauty and fashion retailer & Other Stories. Here, she tells Cosmetics Business about the categories she is focusing her attention on and what inspires the brand's beauty portfolio

How to get your beauty brand stocked at retailer & Other Stories
Hanna Grönstedt

Hanna Grönstedt

Despite being best-known for its clothing and fashion offering, Swedish retailer & Other Stories is galvanising its position in the beauty sector.

With a focus on wellness and self-care, the business is putting itself in a strong position to resonate and entice today's consumer, through a carefully curated edit of beauty brands alongside its own brand.

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Here, the company's Production Manager, Hanna Grönstedt, tells Cosmetics Business what a brand needs to do to grab her attention and what inspires & Other Stories' beauty collections.

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