How to get your beauty brand stocked at retailer & Other Stories

Hanna Grönstedt is Production Manager at beauty and fashion retailer & Other Stories. Here, she tells Cosmetics Business about the categories she is focusing her attention on and what inspires the brand's beauty portfolio

Hanna Grönstedt

Despite being best-known for its clothing and fashion offering, Swedish retailer & Other Stories is galvanising its position in the beauty sector.

With a focus on wellness and self-care, the business is putting itself in a strong position to resonate and entice today's consumer, through a carefully curated edit of beauty brands alongside its own brand.

Here, the company's Production Manager, Hanna Grönstedt, tells Cosmetics Business what a brand needs to do to grab her attention and what inspires & Other Stories' beauty collections.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business