How to get your beauty brand stocked on Lookfantastic

Stocking more than 700 beauty brands, online retailer Lookfantastic reveals its priorities for new partnerships in 2020

Mark Skellett

Finding the right stockist for your beauty brand can be crucial to the success of your business, but landing your products on the right shelves or webpages can prove a challenge.

While direct-to-consumer sales provide a clear route to purchase for loyal brand fans, third party retailers can present a lucrative opportunity for those looking to tap curious consumers.

Here Mark Skellett, Head of New Business at Lookfantastic, explains what the retailer is looking for in new brand partnerships going into the new year – and why a positive impact on the world is key.


How many beauty brands are currently stocked on Lookfantastic?

As Europe’s number one beauty retailer we have over 700 brands available for our customers to enjoy shipping over 22,000 products worldwide.

Which new brands did you help to bring on board this year?

I’ve been part of some of the most exciting launches this year including everything from Jo Malone London and . . .

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