Pure Beauty

How to get your beauty products stocked on ASOS


The fast-fashion e-tailer is becoming a go-to destination for the millennial beauty consumer. So what does it take to make the cut? ASOS' beauty buyer reveals all

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Katrina Fulluck

Katrina Fulluck

Having made its debut in 2000, ASOS has seamlessly integrated into the millennial lexicon, the word synonymous with on-trend, inclusive clothing at affordable prices.

Fast forward to 2018 and the company is a consumer goods force to be reckoned with – fashion being just the start. ASOS Face + Body, while a comparatively new addition to the website, is booming and now boasts more than 148 beauty brands including the e-tailer’s own-brand.

Here Katrina Fulluck, Senior Face + Body Buyer at ASOS, talks to Cosmetics Business about the inner-workings of the ASOS Face + Body team and how to catch her eye…

What does your daily role involve?
My role is incredibly varied and no two days are the same!

I manage a large portfolio of brands spanning all beauty categories making decisions on the range we stock to launching new product and working on campaigns and marketing opportunities.

I often travel the world to discover new brands as well as working on wider business strategic opportunities and projects such as our own brand which has some exciting developments which will land later this year.

How big is the beauty team at ASOS and what is the atmosphere like?
The beauty retail team is quite large spanning Buying and Merchandising.

We have 18 people in the team and the atmosphere is

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