Gemma Carson is a partner at law firm Wright Hassall and heads the Commercial Litigation team.
She specialises in commercial litigation and has a wealth of experience dealing with all types of commercial contract disputes, arbitration proceedings and professional negligence claims.
Here Carson reveals to Cosmetics Business how the best practice for handling customer complaints.
Gemma Carson
How do customers typically make a complaint?
Customers are likely to make a complaint through a number of different methods; telephone, email, online web chat, online forums or writing a letter.
Alternatively, if there is a specific complaints procedure in place they may also take advantage of that.
What can beauty companies do to manage a complaint?
Ideally, having a staged