How to impress A.S. Watson's Head of Exclusive Brands

Cosmetics Business talks to A.S. Watson's Head of Exclusive Brands, Health & Beauty Asia and Eastern Europe, Susanna Yuen, on Watsons most coveted beauty categories and what she looks for when stocking a brand

The demand for diverse beauty products in Asia has soared in recent years.

In the last 12 months, global beauty giants including L'Oréal, L'Occitane and Estée Lauder have seen sales rocket in the region and beauty brands across the industry are securing retail deals with the biggest players in the market.

But what are consumers demanding in the region?

Here, Cosmetics Business talks to A.S. Watson's Head of Exclusive Brands, Health & Beauty Asia and Eastern Europe, Susanna Yuen (pictured), about the 800 brands Watsons has taken on this year, how it tailors its beauty offering for different Asian markets and emerging beauty categories.

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