How to impress the Beauty Director at BeautyMART

From brand packaging to formulations, Cosmetics Business catches up with BeautyMART's Beauty Director Mahreen Maqsood to find out which products catches this indie brand specialist’s attention

Mahreen Maqsood

Founded by former Vogue Beauty Director Anna-Marie Solowij and Millie Kendall, UK-based retailer BeautyMART has been hailed for changing the shape of beauty retailing over the last six years.

As well as offering consumers a range of indie and hard to find brands, BeautyMART also provides insider knowledge of the beauty industry, including top tips from the company’s founders and inner circle of friends.

Cosmetics Business catches up with Beauty Director Mahreen Maqsood on what she's looking for in a smash-hit brand.

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