How to impress the Buyer at online retailer Beauty Bay

What you need to know to become one of the 10,000 UK and international brands stocked on Beauty Bay

Maddie Wahdan

Beauty Bay, the online UK beauty retailer, has a bold mission – to become the No.1 global beauty destination for the young, daring and fearless.

But the e-tailer seems well on its way to achieving that goal; today it sells approximately 10,000 UK and international beauty brands to a loyal consumer base.

Focusing on new, quality brands that align with its values, here's what Maddie Wahdan, New Business Manager at Beauty Bay, has to say about catching her attention.


What does your day-to-day role involve?

On an average day, I speak to brands we have in the pipeline, finalising contracts and organising delivery dates.

Then I sit down with the . . .

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