How to impress the buyer at online retailer Very

From Emma Hardie to NIP+FAB, the list of beauty brands available at is on the rise

Gatineau is one of the beauty brands sold on
Image: via Instagram @veryuk

Over the past four years, has exploded onto the beauty and fragrance retail scene, increasing retail sales by 78%.

But what is the British online retailer, which sells everything from fridges to fancy dress and facial skin care looking for in its new brand partners?

Here Gemma Lord, Beauty and Fragrance Category Manager at Shop Direct, which operates online retailer, talks to Cosmetics Business about the company's future beauty and fragrance growth plans.

How many beauty and fragrance brands are currently stocked on Very?

We sell over 200 beauty and fragrance brands on Very and are looking to increase that further, having . . .

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