Stacia Prince
Beauty e-commerce sites are more than just a means to an end for today's conscious consumer.
They're a trusted source for shoppers to access brand information, ingredients lists and supply chain details, and if brands land a retail deal with well-reputed sites it can be game-changing.
Here, Cosmetics Business asks Cult Beauty's International Buying Director, Stacia Prince, which categories she is expecting to soar and how the retailer is meeting its consumers' needs.