With International Men's Day just a month away, Cosmetics Business finds out from Assistant Buyer, Louis Hall-Dunleavy, at men's grooming retailer Mankind how the sector is thriving during the pandemic and which male categories he's tipped to have a moment in 2021
The male grooming category has done a lot of growing up since the turn of the millennia.
Its sophistication has encouraged the production of better ingredients-led formulas, make-up specifically designed for men and marketing campaigns that are shining a light on societal reform.
And with this growth, dedicated male grooming sites have sprung up to meet demand.
Here, Louis Hall-Dunleavy Assistant Buyer at male grooming retailer Mankind speaks to Cosmetics Business about the sector's encouraging performance during the pandemic and the categories that he's tipped to have a moment in 2021.. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business