How to sell fragrance

Will Andrews from P&G's Fragrance Creation Team on how to help customers shop for fragrance this festive season

Pure Beauty talks to Will Andrews from the Fragrance Creation Team at P&G about how you can help your customers shop for fragrance gifts this festive season.

Will Andrews

Why should customers buy fragrance as a Christmas gift?

There are many choices of gift at around the same price as a bottle of fragrance, but a well-chosen perfume has the benefit of sending a far more emotional message – it shows that you have really thought about the recipient and you really care about what they might personally like. Any fragrance also has the added bonus of being a catalyst for precious memories over time, and that is priceless for anyone.

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