Increasing numbers of new brands are choosing to launch online, tapping into today’s web-savvy consumers – but what’s the right direction?
Ethelbert Williams is Chief Marketing Officer at e-tailer InstaNatural.
What kind of brands benefit from being online-only?
The beauty category is all about discovery and having a strong digital experience is critical to winning the shopper.
For a budding, newer brand, having an online-first approach offers focus and a way to pilot your way to success including broader distribution channels.
Amazon is important to your online sales strategy as it is . . .
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