CBD is proving to be the biggest buzzword in beauty in 2019, but how can brands get their hemp-inspired brand to stand out in an increasingly saturated market?
With CBD products on the rise and governments looking to relax its regulations, the beauty industry is leading the charge for hemp-based wellness products.
Dubbed the queen of CBD, Laure Bouguen, founded her CBD beauty brand Ho Karan when she was studying at business school, before it became the next big 'thing'.
Here, she talks about why CBD is increasing in popularity and what's next in the pipeline for her budding brand....
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