How to tell the difference between an Instagram fad and a long-lasting beauty trend

By Sarah Parsons | Published: 27-Feb-2018

Instagram and social media have led to wild and weird trends in the last few years, but are any of them worth investing in?

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Sarirah Hamid

Sarirah Hamid

From glass skin to squiggle eyebrows to reversed winged eyeliner, social media – and particularly Instagram – has provided a platform for trend development unlike any other.

But how can you tell the difference between a fleeting fad, or a long-last trend worth investing in?

Here Sarirah Hamid, founder of forecasting firm Pretty Analytics, talks to Cosmetics Business about sifting through social fads and finding the golden nugget.


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