How would Sephora's return to the UK impact beauty rivals?


With rumours circulating that Sephora might be returning to UK shores, attention is turning to the impact it would have on other beauty retailers

Sephora Flash is being trialled in France and may roll out across Europe

Since September, beauty fans have been anticipating an announcement from Sephora that the rumours of its return to the UK are real. As confirmation pends, Shona Pickersgill, Insight and Evaluation Executive at media agency Carat, discusses what she thinks its presence would mean for the beauty industry

"For any beauty addict, the word Sephora is synonymous with the epitome of beauty shopping.

Unfortunately for UK inhabitants, we have been starved of this beauty mecca since the French giant closed its last store in 2005. However, hold your breath, Sephora is set to return to our shore.

Technically, this has not yet been confirmed by Sephora themselves. However, a few notable industry sources have said it’s true. Cue Twitter meltdown.

While this will send a proportion of cult make-up consumers into a fluster it may not mean anything to those who have never watched Zoella’s Sephora haul on YouTube or forced their American friends to send them the latest Sephora products.

However, this could mean a great deal to the UK cosmetics industry, an industry worth around £17bn annually.

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While the physical store will ...

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