The Dubai-based beauty entrepreneur, influencer and make-up artist has taken inspiration from her own skin care journey with Wishful
Huda Katttan, the entrepreneur behind billion dollar brand Huda Beauty, might have made her fortune in make-up, but now the business owner has her sights set on skin care.
Repeatedly crowned as one of the most influential people on the internet by Time , Kattan has since expanded her empire into fragrance with Kayali and now Wishful skin care.
Launching today with the Yo Glow Enzyme Scrub (£34), more products are expected to be unveiled throughout 2020.
Inspired by Kattan’s experience with adult acne as a result of PCOS, a female hormonal disorder, the scrub contains papaya and pineapple extract, AHAs, BHAs and a physical exfoliant to help buff away dead skin cells and impurities for brighter complexion.
The Dubai-based businesswoman has teased the skin care venture since January by creating a Huda Beauty Skin Instagram – now renamed to Wishful – and posting images of herself bare-faced.
Wishful has boldly marketed itself as an educational platform that does not use filters, photoshop or editing app Facetune.
Huda Kattan with an over-sized Yo Glow Enzyme Scrub by Wishful
“I’m sure a lot of people are wondering if our skin care line is going to be like our make-up line, but it’s kinda the complete opposite,” Kattan wrote on Instagram. “Our make-up is heavy, made to cover up imperfections, photograph flawlessly, and last all day and night, it’s also heavy on the fragrances.
“It’s kind of crazy, but when we decided to create a skin care line, we wanted to pull from everything I loved about skin. So we partnered with the top labs in Korea & Japan and created the most gentle but effective skin care products that are so clean, so natural, and almost no scent (less than 0.2%).”
She added: “This page is to give you all the details on our products, but also teach you everything I have learned about skin care over the past 17 years!”