The Icons Collection took two years to develop and joins its Roses range
Huda Beauty has introduced a new range of high colour matte lipsticks to its product line-up.
Featuring eight shades, in reds, pinks and beiges, the new Matte Power Bullet Icons Collection (£22 each) is said to be have taken two years to develop.
Meanwhile, the formula is said to be as comfortable as its predecessors.
Founder Huda Kattan said she wanted to develop a lipstick “that has colour pay-off and comfort”.
The brand now offers 18 variations of its Matte Power Bullet lipstick.
“We pushed out manufacturers to make sure that the pigmentation and quality of every shade was consistent,” added Kattan.
“Each shade performed differently so each one has a slightly unique formula to ensure we deliver the same finish across the collection.”