Huggies gets serious with sun launch

Published: 18-Apr-2007
Sun Care

Best known as a brand of nappies, Huggies, manufactured by Kimberly-Clark, is moving into sun care as an extension of its Huggies Little Swimmers disposable swimpants, which created that category in 1998.

Best known as a brand of nappies, Huggies, manufactured by Kimberly-Clark, is moving into sun care as an extension of its Huggies Little Swimmers disposable swimpants, which created that category in 1998.

Huggies Little Swimmers sun care comprises three sun protection lotions plus a patented, self-adhesive UVB sun sensor designed to help monitor children’s exposure to UVB. These are placed on children’s skin or clothing and change colour when it is time to take further protective action, such as apply more sunscreen, cover up with clothing or seek shade. The sensors are supplied through a partnership with SunHealth Solutions. Huggies Little Swimmers sunscreen lotions come in a fragrance-free and a mango and coconut formula. Also available is a blue melon splash spray lotion. All offer moisturising SPF 50 protection and are available in 7.5oz bottles.

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