Hugh Hefner: Looking back on Playboy's fragrance legacy

The iconic magazine founder and hedonistic businessman has passed away in his LA home

Hugh Hefner was famed for his lavish bachelor lifestyle

Hugh Hefner, the iconic founder of Playboy magazine, has died at the age of 91.

In a statement from Playboy Enterprises, it was confirmed that he peacefully passed away in his home, the Playboy Mansion.

Hefner began publishing Playboy magazine from his kitchen . . .

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