Pure Beauty

Hygiene poverty: Superdrug rolls out Beauty Banks donation points across UK

Published: 8-Oct-2020

The beauty and pharmacy retailer first introduced the in-store charity initiative in 2018

Hygiene poverty – the inadequate access to basic cleansing and personal care products – is reportedly at an all-time high due to Covid-19.

To help tackle the issue, British retailer Superdrug has expanded its product donation points, in partnership with charity Beauty Banks, to 100 stores across the country.

The beauty and pharmacy chain first introduced the initiative in three flagship stores in 2018.

According to the initiative founded by journalist Sali Hughes and PR veteran Jo Jones, shampoos, conditioners, soaps, razors, deodorants and menstrual products are most-needed.

"Beauty Banks does invaluable and indispensable work in providing those in need with essential hygiene products," said Superdrug’s Commercial Director, Simon Comins.

Hughes added: "Superdrug have been the most incredible partner to Beauty Banks for over two years, we work really closely together to ensure we’re always pushing forwards and working together to unlock new ways to support those people in local communities.”

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