Hyram Yarbro and The Inkey List founders on creating their new skin care brand

The Hawaii-based TikTok and YouTube influencer is hoping to shake-up how consumers perceive their spending habits

Hyram Yarbro seems more excited about the results of his CSR goals next year than the actual launch of his highly-anticipated skin care brand. "Of course, I love skin care and I'm so excited to see people's results by using my brand, but – ," Yarbro says when Cosmetics Business asks him about his ultimate goal for Selfless by Hyram.

"But what means more to me than anything is to see, after a year, that more people have clean drinking water, to see the wells that have been built and meet the communities we have positively affected."

Yarbro – the 25-year-old YouTube content creator dubbed the 'Gen Z whisperer' – continues: "My goal is to . . .

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