IBR wins bronze at this year’s in-cosmetics Green Ingredient Awards

IBR-Pristinizer 1601

An aqueous extract of Asteriscus Graveolens for anti-pollution - shielding the skin and its cells against damage from pollution.

WORKS THROUGH ACTIVATION OF:

  • DETOXIFICATION & CELL SURVIVAL
  • ANTI OXIDANT
  • ANTI INFLAMMATORY

THE NEED

Pollution in general and air pollution specifically affect skin health and appearance expressed in pigmentation spots, wrinkles, disrupted barrier and dryness. Constant exposure to environmental toxins leads to accumulated damage to DNA and to chronic inflammation, both leading to premature signs of ageing. Preventing damage from pollutants, detoxifying them and enhancing skin ability to defend itself against pollution is a major unmet need of the cosmetic industry.

THE MODEL

IBR used in its studies cigarette smoke as a model for urban air pollution.
The concentration of PM 2.5 in a room where cigarettes are smoked is in the range of 100-750 μg /m3.
Air pollution levels in cities worldwide all range between very high to moderate. All of them are within the range of cigarette smoke in a room or around the face of a smoker. Therefore, cigarette smoke was used as a viable model to measure the capability of the IBR-Pristinizer to protect the skin against the harmful effects of air pollution.

THE PLANT AS A SOLUTION

Asteriscus Graveolens, 'fragrant star', is a perennial growing in arid, hot and sunny desert areas from the Sahara to the Judean desert
Asteriscus is traditionally used among the nomads of the desert as tea infusion to treat fever, pain, and inflammations as well as healing wounds and preventing microbial infections
The plant's adaptation to extremely challenging conditions most likely plays a strong role in determining its composition, which includes a variety of potentially beneficial compounds

THE BENEFITS

  • IBR-Pristinizer delivers anti-ageing effects including decreasing wrinkles, improving skin texture and roughness
  • Lighten, even the skin tone
  • Helps in skin hydration
  • Perceived to improve skin tone, radiance, spots, sensitivity, wrinkles and visible youthfulness by the panelists

IBR-Pristinizer - is an excellent shield against (urban) pollution and prevention of skin ageing.

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