I Love Cosmetics launches in premium grocery retailer Sainsbury's

UK scent specialist, I Love Cosmetics, has announced the launch of six of their I Love Original dessert inspired scents into supermarket favourite Sainsbury's

The launch of the six new bath & body products comes on the back of three successful years of sales of I Love's gifting range in Sainsbury's. Together the brand & grocery partner have steadily grown in turnover and amount of skus. Last year’s bestselling gift, Lot of Bubbles, saw a 93% sell through rate prior to the Christmas period.

Based on these positive results Sainsbury's saw a gap in their bath & body fixture for a fun, fragranced brand and I Love was the perfect partner.

The six lines launching are; the brands hero Bath & Shower Crème range in four scents taken from the I Love Original Collection; Coconut Ice (a tropical delight), Strawberry Cream (the perfect strawberry milkshake), Raspberry Ripple (a sweet treat for the senses) and Mango Cheesecake (a delectable dessert classic); and 2 body butters in complimentary flavours; Raspberry Ripple & Coconut Ice.

I Love's Bath & Shower Crèmes are a fan favourite & the brands best seller. Filled with energising natural fruit extracts and caring Pro-vitamin B5, they will leave your skin feeling silky soft and deliciously scented. The Body Butters allow you to enjoy a touch of indulgence everyday. These rich and creamy butters are super absorbent & non greasy. Wrap your body in waves of beautiful, buttery goodness. Made with 87% of naturally derived ingredients and containing natural fruit extracts these body butters will melt into your skin leaving it feeling beautifully moisturised and lightly scented.

The new I Love product range launched in 270 stores on 29 July. This launch will be followed by six Christmas Gifts launching from September, building on the success of recent years. This year’s gifting range includes 2 x Bath & Body Treats in Raspberry Ripple & Lemon Meringue, Lots of Bubbles selection box of scents, 2 x Mini Treat Boxes in Raspberry Ripple & Chocolate Fudge Cake & a Delicious Duo in Strawberry Cream.

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