I Love Cosmetics launches collection of Scents that make you Smile

UK scent specialists, I Love Cosmetics, have announced the launch of a new brand identity and of 6 new signature scented bath and body products.

This new line up showcases a change of direction & strategy for the North West based bath & body brand, with a new logo, product offering & design across the new signature range.

I Love Cosmetics, which launched in the UK in 2009, and have become an internationally recognised beauty brand, have evolved its range of scents to include new, more sophisticated flavours to attract a wider audience, complementing the traditional sweet and fruit fragrances that made the brand famous.

The new I LOVE branding & signature scented products will launch online from Wednesday 18th July. UK & EU residents will be able to shop the fragrance range which includes Elderflower Fizz, Vanilla Milk, English Rose, Violet Dreams, Glazed Raspberry and Exotic Fruits, via I Love Cosmetics' ecommerce website (www.ilovecosmetics.co.uk).

The signature collection launches with a portfolio of indulgent and beautifully scented products all designed, developed and manufactured in the UK.

The range includes creamy body washes, long lasting body mists (both priced at £6.50), pampering bath salts (priced at £8), a selection of luxurious body butters (priced at £12) and indulgent hand and nail creams (priced at £5) which will all be available in the six unique signature scents.

I LOVE's original sweet and fruit flavoured favourites will remain as part of the collection, whilst the new branded signature scents will offer consumers the chance to try something a little different, with a variety of fresh, floral & gourmand fragrances on offer.

James Brown (MD & Founder) commented: "We are excited to present our new brand identity and scent innovation to the global market. Fragrance is our passion and at the heart of everything we do at I Love Cosmetics. Our goal was to reposition the brand with a new distinctly different design, increased natural benefits and unique flavours to create a 'sensory scent experience'. We want to engage consumers and bring scent to life in the beauty category."

"We have a loyal fan base for our original I LOVE product offering and we wanted to develop a more grown-up scent range that reflects the maturing fragrance palette of our existing fans, as well as attracting new audiences through new fragrances and a refreshed product portfolio."

"This new brand direction and signature scent launch is the first step in evolving the I LOVE brand into additional categories across personal care and lifestyle products."

To complement this initial signature collection I LOVE will also stretch its product portfolio into home fragrance. Signature scented candles and reed diffusers will launch in September just in time for Christmas.

To accompany this seasonal innovation I LOVE will also include a range of beautifully packaged gifts including mini pamper packs and signature scented selection boxes; the perfect gifts for someone you love this Christmas.

All of I LOVE's products have competitive natural claims with skin care benefits & natural fruit extracts. They are all paraben free, vegan friendly and vibrantly packaged to reflect each unique scent combination.

I LOVE's scents are all exclusive to the brand. They have been developed in the UK and panelled extensively to guarantee the perfect assortment of 'scents that make you smile'.


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