Fragrance house Iberchem invites all visitors of the Beautyworld Middle East to immerse themselves in a unique multi-sensorial experience pairing fine fragrances and virtual reality
On the occasion of the 2018 Beautyworld Middle East, Spanish fragrance house Iberchem looks toward the future, enhancing for the first time the creations of its perfumers with virtual reality.
The result, a multi-sensorial experience bound to leave no one indifferent. From the snow peaked mountains of the Himalaya to the dunes of the Namibia desert, participants are invited to immerse themselves in five unique landscapes from a unique point of view.
Meet Iberchem in the fragrance zone, Hall 6 Stand 6-A12 to find out more.
Founded in 1985 in Spain, Iberchem is a leading fragrance manufacturer specialised in the creation of fragrances for fine fragrances, personal care, home care, fabric care and air care products. Iberchem now presents in over 120 countries, counting on 11 manufacturing facilities and employing over 550 employees around the world.