Iggesund extends Designer Challenge
Paperboard supplier brings its Black Box Project to the UK
Iggesund Paperboard has announced the latest results of its Black Box Project. Part of the company’s ongoing Designer Challenge, the project requires leading designers to fill a predefined black box with contents that place stringent demands on Iggesund’s Invercote paperboard.
So far, three design agencies – Italy’s Brunazzi&Associati, Van Heertum Design, based in the Netherlands, and French agency Landor – have taken part in the project and Brunazzi&Associati’s contribution – a pasta container made from Invercote Bio that doubles as a colander – was debuted at the London event. It was accompanied by Van Heertum’s box containing an intricate laser-cut construction made from a single sheet of paper and cards displaying a variety of printing and finishing techniques, and Landor’s, which features a single miniature ‘pixel’ box, the basis for four works of art made from 4,900 ‘pixels’, both of which debuted at the first Designer Challenge event in Paris, in November 2010.
The next contribution will be from Marc Benhamou and will be presented in New York on 16 May. Further events will be held in Amsterdam and Hamburg.
