BBC radio presenter Clara Amfo and British brand Illamasqua side with Munroe Bergdorf over divisive Facebook post
BBC Radio 1 presenter Clara Amfo and British make-up brand Illamasqua have shown their support for transgender model Munroe Bergdorf, who was sacked by L’Oréal over a racially-charged Facebook post.
The 33-year-old British presenter took to Instagram to show her support for Bergdorf, who has come under criticism from some for writing a no-holds-barred post on institutionalised racism.
On Bergdorf’s firing, Amfo wrote: “She has now been dropped from the campaign because L'Oreal feel that she is "at odds with our values".....If she's not "worth it" anymore, I guess I'm not either. #IStandWithMunroe”
Not even a week ago I was proud to announce that I was to be in the same campaign as Munroe. A trans woman of colour who @lorealmakeup hired to sell make up because of who she is. Who she is, a woman who wrote a nuanced post on institutional racism and white supremacy in relation to Charlottesville and how the foundations of those heinous ideals trickle in to every facet of our society. A newspaper took her post out of context and span it as "a rant" 🙄 with the most basic of dog whistle politics to rally people against her. She has now been dropped from the campaign because L'Oreal feel that she is "at odds with our values".....If she's not "worth it" anymore, I guess I'm not either. #IStandWithMunroe
Munroe lost her contract with L'Oréal Paris just days after she was announced as one of the campaign's new faces.
In a post that has since been deleted, she reportedly wrote: “Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.”
Munroe's comments were picked apart by Piers Morgan in an interview on Good Morning Britain during which he said he was personally 'offended' by her post.
However, Channel 4 News' interview with Munroe elicited a thank you message from the model shortly afterwards.
She posted on Facebook: "Thank you Channel 4 News and Fatima Manji, for giving me a platform to set the record straight. The past 48 hours have been the worst days of my entire life."
The #IStandWithMunroe hashtag has been circulating widely on social media, with Illamasqua also posting to show its support.
It said: "We are angered to hear that Munroe Bergdorf has been dropped from the L'Oréal True Match campaign."