Illamasqua and L’Oréal Paris ambassador Clara Amfo say #IStandWithMunroe

BBC radio presenter Clara Amfo and British brand Illamasqua side with Munroe Bergdorf over divisive Facebook post

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BBC Radio 1 presenter Clara Amfo and British make-up brand Illamasqua have shown their support for transgender model Munroe Bergdorf, who was sacked by L’Oréal over a racially-charged Facebook post.

The 33-year-old British presenter took to Instagram to show her support for Bergdorf, who has come under criticism from some for writing a no-holds-barred post on institutionalised racism.

On Bergdorf’s firing, Amfo wrote: “She has now been dropped from the campaign because L'Oreal feel that she is "at odds with our values".....If she's not "worth it" anymore, I guess I'm not either. #IStandWithMunroe”



Munroe lost her contract with L'Oréal Paris just days after she was announced as one of the campaign's new faces.

In a post that has since been deleted, she reportedly wrote: “Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.”

Munroe's comments were picked apart by Piers Morgan in an interview on Good Morning Britain during which he said he was personally 'offended' by her post.

However, Channel 4 News' interview with Munroe elicited a thank you message from the model shortly afterwards.

She posted on Facebook: "Thank you Channel 4 News and Fatima Manji, for giving me a platform to set the record straight. The past 48 hours have been the worst days of my entire life."

Illamasqua speaks out

The #IStandWithMunroe hashtag has been circulating widely on social media, with Illamasqua also posting to show its support.

It said: "We are angered to hear that Munroe Bergdorf has been dropped from the L'Oréal True Match campaign."


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