Illamasqua asks consumers to #SmearForSmear

UK colour brand partners with Jo's Cervical Cancer Trust to raise awareness of prevention

UK colour cosmetics brand Illamasqua has partnered with charity Jo’s Cervical Cancer Trust to raise awareness of the importance of women attending smear tests.

This week marks Cervical Cancer Prevention Week in the UK (24-30 January). Illamasqua is asking consumers to raise awareness of booking and attending their tests by taking a smeared lipstick selfie and posting it on social media using the hashtag #SmearForSmear. The campaign also encourages women to nominate a friend or relative to take a smeared lipstick selfie after they have posted their own. It is the second year that Jo’s Cervical Cancer Trust has run the selfie campaign.

Every day in the UK, eight women are diagnosed with cervical cancer and three will die as a result of the disease. Today cervical cancer is largely preventable due to cervical screenings and the HPV vaccination programme.

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