Cult British beauty brand Illamasqua has launched a new bespoke gifting service called Design By You.
For a fee of £300, customers can work with the brand to create a nail varnish in a colour and finish of their choosing. To create the colour, they will work in partnership with Illamasqua Director of Product Development David Horne. A total of ten bottles of the new shade will be created, while customers are also given the chance to see how their colour goes from “concept to creation”. The service is available at selected Selfridges stores including London Oxford Street.