Cult colour cosmetics brand opens standalone store in London's Soho
Cult UK make-up brand Illamasqua, which launched in November 2008, is to open its first standalone store this September in London’s Soho. The company says the move will provide the best opportunity yet for Illamasqua to “demonstrate its position as the most vibrant, unique and professional make-up brand on the planet”.
Inspired by the dark and illicit 1920s club scene, the brand combines a heritage from the manufacture of make-up for film and theatre and is designed to appeal to users seeking self-expression.
The new store will also house Illamasqua’s School of make-up art (SOMUA) courses, developed by David Horne, director of new product development at Illamasqua, and industry professional Spob, and including foundation courses as well as transformation courses for stage, film and HD TV.
“This has been our ultimate aim since launching at the end of 2008, and I’m so glad we’ve achieved it so soon,” says Illamasqua founder, Julian Kynaston. “SOMUA is part of our ongoing commitment to bring truly professional night-time make-up to anyone who wants to self-express. We’re the only brand on the high street to do that.”
Horne adds: “SOMUA is an epicentre of inspiration, colours, textures and discussion. The store represents a creative haven, a make-up mecca where any expression with make-up is possible, likely or just a pot or pan away from grasp.”