Impact Colors, Inc recognised by WTC Delaware for excellence in international trade
It was named as one of five finalists for the Award for Excellence in International Trade
Impact Colors, Inc of Newark, DE was named by World Trade Center® Delaware as one of five finalists for the Award for Excellence in International Trade. This award gives special recognition to a Delaware company that has made significant steps in the international market in the past few years – a company that has succeeded despite global economic challenges.
“We are honored to be recognised for our success at achieving global distribution,” said Doug Thornley, co-founder of Impact Colors. “It’s been our goal from day one to create an international distribution network that allows us to serve the personal care marketplace worldwide. We are a local Delaware firm with business partners in more than 30 countries.”
Impact Colors provides the highest quality, technically advanced pigments and visual delivery systems. World Trade Center® Delaware is a private sector, non-profit organisation helping companies succeed in the international marketplace.
“Impact Colors has a team of diverse, passionate individuals that includes natives of the United States, Colombia, Turkey, Venezuela, and Romania,” said Mr Thornley. “From our professional and life experiences and by the very nature of the personal care industry, we are open minded and very tuned into the possibilities and opportunities of selling our exciting products into other markets and then using that revenue to expand our company operations here in Delaware.”
Impact Colors has established relationships and worldwide reach with a team of partners that cost-effectively deliver Impact Colors’ original ingredients virtually wherever they are needed in the world.
“Our innovative approach to global markets focuses on branding, delivering broad and highly innovative product lines, and partnering with in-country distributors who share our beliefs of delivering outstanding customer service,” Mr Thornley said.
Countries with Impact Colors distributors include Canada, USA, Mexico, Argentina, Uruguay, Paraguay, Brazil, Germany, Austria, Belgium, Netherlands, Luxembourg, United Kingdom, Ireland, Scotland, Turkey, France, Greece, Denmark, Norway, Sweden, Finland, Russia, Japan, Vietnam, Korea, Philippines, Taiwan, India, Indonesia, Israel, Singapore, Malaysia, Thailand, Australia, and New Zealand.
The founders of Impact Colors learned early on the value of developing a well-recognised name and consistent image, building the brand recognition of a much larger company through leveraging key supplier relationships, investing in a highly functional web site, and participating in target trade shows and events from Barcelona to Milan and New York City. In the last few months, articles about Impact Colors by multiple global cosmetic magazines have contributed to our international reputation.
Another completely original Impact Colors offering is Color Trends, a multi-media presentation of projected trends in colour in the cosmetics and personal care industry 12 to 18 months ahead.
“We engage a leading European futurist to help our customers imagine the application possibilities of our glamorous and eye-catching lines,” Mr Thornley said. “Our goal is to help formulators come up with new ideas for using our products in thoroughly adventurous ways. Our international partners can then work side by side with customers to help adapt these creative examples to personal care applications suitable to the countries and regions they serve.”
The winner of the award was announced at World Trade in Motion, an event celebrating the Delaware business community’s expansion into the global marketplace. World Trade in Motion attracted leaders of the Delaware business community, global business educators, cultural attachés, members of the diplomatic community and government officials.
About Impact Colors, Inc
Impact Colors, Inc, headquartered in Newark, DE, provides highest quality colour effect pigments and visual delivery systems to the personal care marketplace worldwide. The company is expert in colour trends and forecasts. Impact Colors recently celebrated its fourth anniversary.
