The PZ Cussons-owned brand hopes to attract a younger market with the redesign of three Foamburst products
Personal care brand Imperial Leather has collaborated with Skinnydip London to redesign three of its body wash products.
The London-based fashion brand has redesigned the brand’s Cherry Bomb, Ocean Waves and Berry Blast products from its Foamburst collection (£3.15 each).
Co-founder of Skinnydip London Lewis Blitz said: “We are really excited to be working with Imperial Leather as they are a brand the has such prestige in the world of luxurious bathroom products.
“We love to work on projects where we can transform a product and put a Skinnydip twist onto it. With three colourful and unique designs, we wanted to create something that adds some fun to your everyday bathroom line-up.”
The product packaging uses graphics and pastel colours to illustrate each product’s scent.
According to Skinnydip’s Head of Design, Charlotte Lloyd: “By using bright on-trend colour combinations and poppy pastels the graphics really come to life.”
Meanwhile, Diana Griffths, Head of Brand at Imperial Leather, added: “We wanted to partner with a contemporary young brand with a highly engaged millennial following to attract new customers to the brand.
“We’ve been really impressed with the level of thinking and ideas from Skinnydip and love the designs they have come up with.”