Sustainable Solution Steering: method helps BASF customers to achieve their sustainability goals
For a growing number of consumers, product sustainability is a crucial factor in their purchasing decision. At the same time, personal care manufacturers are looking to contribute to a more sustainable future. Under the slogan “All about tomorrow”, BASF is inviting visitors to in-cosmetics 2016 to join forces: “Together with our partners in the value chain we want to drive sustainable solutions to improve quality of life,” said Dirk Mampe, Head of Business Management for Personal Care Specialties in Europe. “With our new launches, we enable our customers to meet the consumers’ growing desire for an improved skin complexion, sun damage repair and silicone alternatives for shampoos.”
BASF will share its booth R70 with its European sales company BTC and present new ingredients and formulations as well as innovative concepts – for example for hair care and styling, face and sun care as well as oral care. The company also expanded its goals and commitments for sustainable, certified palm oil products. Moreover, BASF helps personal care manufacturers to achieve their sustainability goals and differentiate themselves in the market with a new method.
BASF is now able to offer an individual solution to customers, who want their portfolios to be systematically examined and evaluated for sustainability aspects. “With the Sustainable Solution Steering method, we can assess more precisely how our products contribute to sustainability goals and develop corresponding action plans together with our customers,” said Bettina Jackwerth, Head of Operative Marketing for Personal Care Specialties in Europe. Customers thus receive more transparency about the sustainability profile of the ingredients, which they use in their formulations, and are able to make informed choices for improved sustainability.
BASF’s Plantasil 4V is a tailor-made compound for a strong hair conditioning effect in shampoos. It provides a significant improvement on wet combing and sensorial performance on different hair types equivalent to those of silicone containing benchmarks. Even at higher level of hair damage, Plantasil 4V reduces combing force significantly. These effective properties can also be demonstrated at low surfactant levels. When it comes to formulation, BASF’s new ingredient shows clear benefits: It is easy to use in cold processes and compatible with all relevant conditioning polymers. The new compound also offers clear solubilisation of oils in surfactant bases. What is more, Plantasil 4V has less impact on foam and no stabilisation issues, compared to other hair care additives.
Our lifestyle regularly exposes us to sunlight, causing an insidious biological process: photo-ageing. BASF experts discovered recently that under UV radiation, too much elastin is produced in the skin and too little LOX-L enzyme to assemble it into functional elastic fibers. Elastin accumulates and groups together in aggregates that cannot be naturally removed. The skin loses its elasticity and becomes loose, lines deepen and run together: This is known as solar elastosis. BASF’s new active ingredient, Lys’Sun, a witch-hazel extract, is able to stimulate the synthesis of LOX-L and thus restore the production of functional elastic fibers. Repairing damage to fibers in the dermis, the new active ingredient helps also to restore the youthful appearance of skin. In clinical tests, Lys’Sun has proven its efficacy at one percent. Compared to placebo, wrinkles are significantly reduced by 7.8 percent of wrinkle depth in eight weeks and firmness is substantially improved by 14.6 percent of volume deformation after twelve weeks. The witch hazel trees (Hamamelis Virginiana) used as source for the extract are grown in France.
At in-cosmetics, BASF offers a range of complementary effect pigment technologies based on sustainably sourced natural mica, synthetic mica and borosilicate: Flamenco Summit Aqua is a natural mica with a unique blue shade and intense brightness – from frosted white to deep digital blue – symbolising purity, constancy and serenity. With its small particle size, it provides excellent coverage and a fine, satin appearance in make-up and skin care applications. Gold has also made a return to runways, ranging from vibrant pink to warm copper or brown accents. Reflecks Dimensions Brilliant Gold, BASF’s new borosilicate with an intense gold hue, offers a strong sparkling effect and chroma. In addition, Chione HD, BASF’s range of synthetic mica, will be featured in two new concepts: Perfect Skin Complexion for radiance in skincare, and Perfect Glam for Hair & Body for radiance in rinse-off and soap applications.