In-store retail trends for 2017


Pure Beauty’s Editor asks the experts what will be top of your customers’ wishlists in 2017 and beyond


“The recent success of algae supplements in health foods such as spirulina is being rapidly reflected in beauty. The discovery of new algae species, with superior properties to regenerate and rebuild, is being harnessed across skin care – just as we have with our Glacial Snow Algae extract.”
Angela Barbagelata, Director, Timeless Truth UK Ltd


“At Bulldog we predict the clean-cut look will be huge for men in 2017. Topman, Lou Dalton and Michael Kors models all sported a fresh face with no facial hair during London Collections: Men. This look is youthifying and looks even better if you have a sharp jawline.”
Simon Duffy, Founder, Bulldog Skincare For Men


“Sculpting and contouring skin care is going to take off following the success of sculpting and contouring techniques in make-up. There are already products and services available that allow customers to massage their face for a healthy glow, such as Face Gym. We’ll also see dry face brushes that are similar to dry body brushes so will not just cleanse the skin, but they will also massage, exfoliate and sculpt it.”
Theresa Yee, Senior Beauty Editor at trend forecasting and analytics company WGSN


“Fresh and healthy-looking nude shades, seen on the SS17 catwalk at Emilia Wickstead, Mulberry and Temperley London, are sure to be a hit in 2017. The classic French manicure is also primed for an update, with non-traditional colour combinations and tip shapes. All-out metallics or silver and chrome accents will continue to be popular, as seen at 3.1 Phillip Lim SS17 shows.”
Sonia Hully, Founder & CEO, Nailberry


“Here at WUNDER2 High Tech Beauty, we predict 2017 to be the year of the brow all over again! With Cara Delevingne bringing ‘bushy’ and ‘natural’ to the forefront of brow trends, we envisage an experimental step-up with increased boldness, pizzazz and even some glitter to raise the brow bar this New Year!”
Michael Malinsky, Co-Founder & President, KF Beauty


“I expect to see even more of a swing towards advanced efficacy in skin products as consumers are demanding more and more targeted and effective solutions. We are likely to see more products formulated for anti-pollution as the climate change argument gains momentum, products formulated with the use of epigenetic research and DNA customised skin wellness as well as the use of more hybrid peptides for higher performance products in the fight against ageing, or rather to age more gracefully.”
Laura Steventon, Country Manager, Nimue Skin Technology


“I see male hair trends moving away from the short overly groomed look and predict that 2017 will be moving towards longer looks for men. I’m already noticing an increasing demand for quality shampoos and conditioners and a downturn in the sales of waxes and pomades. With more men already opting for longer locks, the demand for male hair extensions has also noticeably increased over the past few months and I think this will continue in 2017.”
James Henderson, Great Lengths’ Trade Ambassador and Co-Founder, M Hair, Nottingham.


“We are seeing the emergence of more natural ingredients as well as ingredients that are ethically sourced playing a more prominent role in mass market skin care, which also provide reassurance to the end user regarding safety of use. Interestingly, these types of products are seeing increased retail sales. I predict that in 2017 we will see more brands emphasising natural ingredients and their prominence in their advertising for skin health and beauty.”
Zahira Beddou, Marketing Director, Palmer's


“We’re seeing a lot of ultra-natural hair colours which are even dull at times, as spotted on the runway at fashion week. On the opposite end of the scale, others are embracing really crazy shades such as coral and pink.”
Christophe Robin, French colourist and Founder of Christophe Robin


“The Pitti Fragranze Trade Show in Florence showed there is going to be some new interest in cologne and this is influenced by the growing male grooming and barbering market. In the luxury fragrance market, we’re seeing the emergence of stronger perfume concentrations. Luxury consumers are demanding much stronger perfumes, which is why we’re seeing this new trend emerging.”
Theresa Yee, Senior Beauty Editor at trend forecasting and analytics company WGSN


“2016 was the year of multi-masking, with demand for results-driven, multifunctional products that deliver, fast. Sheet mask innovations will be harnessed further through body masking. Bio-cellulose boob masks that adhere perfectly, deliver deep hydration and effectively ‘plump’. Neck, feet, hands, décolleté… there’ll be a mask for it!”
Angela Barbagelata, Director, Timeless Truth UK Ltd